Salt Lake City, Utah, December 16, 2024. NextGrad®, North America’s largest higher education advertising network located inside high schools, announced today that it is enhancing its data analytics capabilities to help higher education advertisers better understand, segment, and target high school applicants. NextGrad has integrated its data with Niche, a leading provider of K-12 rankings and educational insights, to provide a new level of granularity so higher education marketers and enrollment professionals can optimize their media strategies across the NextGrad high school advertising network.
NextGrad’s data integration with Niche allows higher ed marketers to know:
- Which NextGrad high schools have the highest ACT/SAT scores?
- Which NextGrad high schools have the highest graduation rates?
- Which NextGrad high schools offer a free lunch program?
- Which NextGrad high schools have a religious based curriculum?
- Which NextGrad high schools have the most diverse student bodies?
The NextGrad media network reaches high school students at the moment of truth, with relevant information, inspiration, and advertising that encourages them to pursue higher education after graduation. NextGrad is seen 8 hours every school day and 9 months a year, delivering more than 100 million monthly and over 1.3 billion annual impressions across the United States and Canada. Since its founding in 2019, NextGrad has expanded its advertising footprint to include over 1,200 high schools in 80 media markets, 30 US states, and 8 Canadian provinces. To learn more about NextGrad and its enhanced data analytics, please contact our VP of Business Development Kristy Vivian, at kristy@nextgrad.com, or visit www.nextgrad.com.
