Keep it simple, direct, and easy to understand.
Use lots of white space.
Feature only essential copy with headlines of less than 7 words.
Use bold headlines and easy to read fonts.
Use eye-catching graphics and relevant imagery.
High contrast improves ad recall by up to 38%.
Students rarely scan because cellphone use during school is limited.
Change out regularly to keep messaging fresh.
It’s how Gen Z and Gen Alpha consumes media!
